This is from a freelance job. I was asked to come up with a concept that included 50's style typefaces & colors while giving a Las Vegas sign type feel to it; they also asked me to use a rough drawing of the dog. I did my research on 50's typefaces. I came up with Sugar Pie for the main part & Brandon Grotesque medium for the latter part. I felt like they would compliment each other. This logo is for a pet transport company.
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